Sometimes, small businesses need to have a deeper, more personal relationship with its customers. That way, your potential customers feel valued and your business can gain credibility.
WhatsApp Business was launched with the aim of building a connection between yourself and your customers. Here are six reasons why you should use WhatsApp Business for your small business.
1. It’s Free!
Any small business owner would be glad to hear that WhatsApp Business is free to download. This resource includes numerous features to help you communicate with regular and potential customers.
All you need to do is make sure that you are connected to the Internet. Once you’ve done that, you’re good to go!
2. WhatsApp Business Makes It Easier to Message Your Customers
WhatsApp Business gives you the option to automate responses, label messengers under particular groups, and also has a tool for scheduling messages.
When you’re not available to message your customers, you can generate an “away” message, this ensures that the personal relationship is not compromised and that the customer does not feel neglected.
With the extra free time you’ll have, you can spend your energy on things that will help you scale up.
If there are messages that you want to prioritize, you can pin conversations on WhatsApp to appear at the top of your chat list.
3. WhatsApp Is More Accessible to Your Customers
WhatsApp is used by approximately 2 billion people worldwide. With this amount of people coming onto the app regularly, putting your business on WhatsApp widens your reach and makes it more accessible to possible customers.
It would be easier for customers to reach your business on WhatsApp—a platform they already use—rather than having to find a website. This also creates a higher engagement rate for your business. If you need to set up a call with your customers, you can make WhatsApp voice and video calls from your desktop.
4. Improved Customer Service
Your customers don’t have to send emails or constantly call your business to get answers to their queries. WhatsApp Business both simplifies and improves customer service. It’s an end-to-end connection that facilitates a more personal service and builds customer loyalty. Where there used to be emails and calls on hold, there is now communication through WhatsApp.
5. Market Your Business
WhatsApp Business asserts your brand. You can customize your profile to suit your business. By doing that you can present the right image to your customers.
WhatsApp Business also allows you to update your customers whenever you launch a new product or service.
On your profile, you can add important business information such as the name and category your business is in. You can specify working hours and also develop and showcase a product catalog, too. This makes it easier for customers to see what you offer and get info without having to hassle much or divert to other sources for more information.
6. You Can Shop or Sell Easily on WhatsApp
Gone are the days where social media is only used for socializing. You can go from having great conversations with your friends to adding items to your cart from your favorite small businesses on WhatsApp.
WhatsApp has included a shopping cart feature that makes shopping online even easier. The catalog feature on WhatsApp Business allows your customers to browse and add products onto their shopping carts.
Once your customers are satisfied with items on the cart, they can send the order in one message. This creates an organized system allowing you to easily track your orders.
Use WhatsApp Business to Grow
WhatsApp Business is free, accessible, and simple to use. With all of these things in mind, you’d have to try hard to find more reasons not to use it than to do so.
Now you know how to use WhatsApp Business, why not get started? You might find that your audience and business management skills both increase significantly.
