However, Samsung’s Black Friday sale makes it much more appealing. The company is offering $450 off all three models in the US, meaning the new starting price is just $1,349.99. That brings it in line with many high-end flagship phones.

See the Samsung Galaxy Z Fold 4 (256GB) deal

If you’d rather more storage, the 512GB model is down to $1,469.99 from its usual $1,919.99.

See the Samsung Galaxy Z Fold 4 (512GB) deal

Then there’s the 1TB version, which now costs $1,709.99. For context, that’s $80 less than the RRP of the model with a quarter of the storage.

See the Samsung Galaxy Z Fold 4 (1TB) deal

The same discount applies to all four colours of the Z Fold 4, although you’ll have to wait longer for some to be delivered.

You might also notice that trade-in offers are selected by default. Any Samsung Galaxy device will get you an extra $300 discount, but you can get up to $1,000 off if you trade in an eligible phone, tablet or watch.

In the UK, there are only trade-in discounts if you go direct to Samsung. Instead, you can get an impressive £560 off the 512GB model, £520 off the 1TB variant or £200 off the 256GB version at Laptops Direct.

In our review of the Z Fold 4, we praised its display, rear cameras and battery life. The introduction of Android 12L makes the software experience much better (despite some missing app support,) so it’s a great choice unless you want to take lots of selfies or need fast charging.

Price was one of its big drawbacks, but these deals make the device a realistic option for lots more people.

Best Samsung Galaxy Z Fold 4 dealsSave up to $300 on Samsung’s Galaxy Tab S8 series before Black FridayGet a free Samsung laptop when you buy the Galaxy A13 on contract

As the resident expert on Windows, Senior Staff Writer Anyron’s main focus is PCs and laptops. Much of the rest of his time is split between smartphones, tablets and audio, with a particular focus on Android devices.